why most people fail: a quick yap

From my experience talking to people, and from stories I've heard from others around me, the biggest thing that determines whether someone fails in business (or really anything in life) is their inability to keep going after seeing no results, little results, or when trouble comes up that kills their motivation.

That's happened to me multiple times in my short experience making apps and building businesses online.

To start with my YouTube channel, I posted every week or two for a few months with little to no views, subscribers, or monetary gain. But I kept going. That alone separated me from about 99% of other people. Eventually, I started getting viral long-form videos and making a ton of money, which caused a domino effect. I worked harder, saw even better results, and everything started compounding. If I would've stopped when I was getting no views, I never would've made it. But I kept going, kept trying to improve, and eventually succeeded in my eyes.

After that, I simply got bored and wanted to move on to other things. It wasn't a lack of motivation or willingness to keep making videos. It was just the feeling of wanting to build something bigger, impact more people, and honestly make more money.

My next big venture was one of my earlier web apps, which now does six figures a year. That app took about a year before I saw any legit value from it. At the start, it was just a free tool I made as a passion project to help people. It took months before I saw real users, and right when it reached its peak, it got removed and deleted for everyone to use.

Funnily enough... it happened on my birthday.

I woke up that morning to an email telling me that it had been removed. It definitely wasn't fun trying to enjoy what was supposed to be one of the happiest days of the year while having that sitting in the back of my mind.

Thankfully, that didn't stop me.

Up to that point, I had made exactly $0 from the tool despite having thousands of active users. After the removal, I rebuilt everything over the next month or two and relaunched it, this time behind a paywall that required users to pay a small monthly fee or a one time purchase.

That was a huge turning point, but it was also the start of a long period of constantly trying, failing, improving, and forcing myself to keep going despite all the doubts, lots of uncertainty, and struggles that come with building any business.

Eventually, though, I figured it out and was averaging a few thousand dollars every month.

Of course, that still didn't satisfy me.

So I locked in again and learned a completely new avenue of marketing through organic creators. Up until then, all of my marketing had been done through faceless YouTube channels, so this was a huge step. I had to start paying creators potentially thousands of dollars without any guarantee I'd ever make that money back.

Thankfully, I kept improving and kept pushing through my failures.

About a month after starting creator-led marketing, I passed $10k/month.

It was an amazing feeling. If you would've told me a year earlier that I'd be making that much every month, I would've thought you were crazy.

But honestly... once I hit the goal, it didn't feel as crazy as I expected.

After a few months, I got completely used to making $13k-$17k every single month. It got to the point where if I wasn't making well over $500 a day, I'd actually get a little frustrated. I know that might come across as out of touch, but it was genuinely how I felt.

Now all of that wasn't too long ago, and I'm building a brand new web app with the old one on the side, hoping to scale it much higher.

I'm basically back at square one.

Since launching about two weeks ago, I've already spent thousands on creators. I've seen some results, but I've also run into a ton of problems. One of the biggest was a completely broken funnel that caused me to lose probably 100x more customers than I should've. It basically lit all the money I spent on marketing on fire. That feeling just sucks.

This is the point where most people would quit, get a job, and prob move onto something else.

But that's just loser mentality.

I'm going to keep improving the app every single day, keep putting in the work, and simply refuse to quit until I build something much bigger.

Whether I get no views, little revenue, or hear that little voice in my head telling me it's never going to work, I'm going to keep pushing until I've helped millions of people while adding a whole lot more zeros to my net worth.

Some people say that doing the same thing over and over while expecting different results is the definition of insanity. Yeah, I agree. But sometimes you have to be a little insane to stick with something long enough to become great.

Every project I've built has looked kinda impossible at the start. Every single one had months where it felt like nothing was happening. Looking back, the biggest difference wasn't that I was smarter than everyone else. I just stayed in the game longer.

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